You’re “celebritized” when people are talking about YOU! Coupons! Schmoopons! When it comes to marketing yourself and your business, who doesn’t love free? How about a free AND easy marketing tip you can use right now? And, you don’t even have to be a social media or computer genius to navigate it! For some of [...]
You Gotta Pitch It To Promote It, So You Can Tell It To Sell It! "Your business pitch" is what's left standing after you've left the building. Fit the problem and the solution in your pitch, and you've got them at "hello." You don't have to make your pitch perfect, you just have to nail [...]
Your "business pitch" is what's left standing after you've left the building. Fit the problem and the solution in your pitch, and you've got them at "hello." You don't have to make your pitch perfect, you just have to nail it in "five seconds or less!" You gotta pitch it to promote it, so you [...]
Media lessons learned as Christine O’Donnell walks out on Piers Morgan’s show. Was Christine O’Donnell really “being weird” when she flatly refused to answer questions put to her by CNN’s Piers Morgan, when he asked her specifically about some of the things she wrote in her new book “Troublemaker,” during an interview on “Piers Morgan [...]
Does this describe you? You’re an expert, author, speaker, CEO, showbiz pro, creative-entrepreneur, speaker – who charges a fee for providing a product, service, content or consultation in a particular industry or field? Someone with a good deal of firsthand knowledge, experience, training, or experience in a particular field or activity? If it is, then [...]
I hope I'm this rockin' at 90! My friend Terry Rindal sent this to me. I love it and want you to see it. Typically, I use this space to share some the best and most successful interview tactics and media strategies I know – to give you a leg up, so you can survive [...]
“People want to see you…so just be real.” Here are a few of the media gems and on-the-job insights Catherine Zeta-Jones and Drew Barrymore have shared with me in interviews over the years about how they've survived the media without getting clobbered. It’s so right on that I included them in my book “Interview Tactics!” In [...]
The difference between the almost right word and the right word is the difference between the lightening bug and the lightening. - Mark Twain Too true, especially when it’s you choosing the words that best describe you and your business. If you’re not specific, you’re just not on the radar. In this over-saturated media world, with [...]
“A soundbite is a brief and outstanding mini-version of who you are and what you’re selling." – (Gayl) Murphy’s Law… Having interviewed over 15,000 Hollywood celebrities and newsmakers my broadcasting career, I can spot a great story and a killer soundbite 10 miles away. For me, it's like hearing a much-loved song on the radio [...]
