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Category Archives: Media Coaching

The Media Has Changed And Will Never Change Back!

A One on One Interview with Gayl Murphy, The Celebritizer…  “To be Celebritized is to be remembered, talked about and thought of as one of the best in your field.  As “The Celebritizer” I teach businesses how to “tell it to sell it” in the media, in person, or using any other technology that moves your message forward.” What is your book about? “Interview Tactics! How to Survive the Media Without Getting Clobbered; The Insider’s Guide…

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What Other People Think Of You Is None Of Your Business

I hope I’m this rockin’ at 90! My friend Terry Rindal sent this to me. I love it and want you to see it. Typically, I use this space to share some the best and most successful interview tactics and media strategies I know – to give you a leg up, so you can survive the media without getting clobbered.  But, then this email arrived along with this message… “This is something we should all…

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Media/Press/Interview Gems From Drew Barrymore & Catherine Zeta-Jones

“People want to see you…so just be real.” Here are a few of the media gems and on-the-job insights Catherine Zeta-Jones and Drew Barrymore have shared with me in interviews over the years about how they’ve survived the media without getting clobbered. It’s so right on that I included them in my book “Interview Tactics!”  In this highly competitive media-morphing landscape, getting heard above the roar of the crowd can be daunting. But, I can tell…

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What Sells in the Media is YOU!

“The difference between the almost right word and the right word is the difference between the lightening bug and the lightening.” ~ Mark Twain Too true, especially when it’s you choosing the words that best describe you and your business. If you’re not specific, you’re just not on the radar. In this over-saturated media world, with it’s hundreds of ways of saying, “Can you hear me now?” – we live and die by what we say.…

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Hollywood’s Top Publicists Tell-It-Like-It-Is So Their Celebrity Clients Don’t!

   How any celebrity with a with half-baked idea can torch their careers!  Let’s be honest, how many among you were glued to your iphones, computers and TV’s when the news broke about Tiger Woods? Charlie Sheen? Lindsey Lohan? Chris Brown, Miley Cyrus? Mel Gibson? And oh so many others. Don’t be shy, we all were. I hate reading about celebrities who have single handedly set their careers on fire and then just stood there…

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“Surviving ‘Good Morning America’ Not in the Cards for Chris Brown”

Dear Chris Brown, What happened to you on Good Morning America? Your new CD dropped and you were promoting it for the first time on morning television – with your legal troubles now two years behind you. So tell me, what happened that you got detoured on the “road to telling your fans and the world” about it? Your people booked you on GMA not only talk about F.A.M. E., but also to perform the…

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7 Insider Secrets For Creating Succe$$ful Soundbites in 2011

With the explosion in media in the last 5 years, it appears our attention spans are literally under attack and morphing daily. (So many ways to say, “Can you hear me NOW?”) In 2011 and beyond, the average Joe and Jane can be seen festively chatting in soundbites over coffee. The end result is that sooner or later Joe and Jane – in an effort to communicate with you, are going to want a snippet…

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