Getting media hits isn’t exclusive to Hollywood’s rich and famous.
I’m not going to lie, “The Kim Kardashian Media Machine” has done an astronomical job of getting the word out to every media outlet on planet earth about their Kim; where she is, what’s she up to and what’s next.
As an entrepreneur growing my own business, I can’t help feeling a bit envious of the incredible job they’ve done – and asking myself, how can I get me some of that?
Kim breaks a nail and five million of her twitter fans hold up a nail file.
I’m happy to say that the last two weeks have been amazing for me on the media scene. I’ve had seven huge media hits, including international media outlets. Two from The Guardian Newspaper in the UK, BBC online out of Washington, CBS Radio News, KFWB Radio/LA and the New York Post newspaper. Here are four of them and I’m so proud. All this free publicity for me and my business!!
THE GUARDIAN – “Jeff Bridges is the Jimmy Buffet of acting…”
NEW YORK POST – “How to Accept An Oscar”
BBC.com – “Dallas comeback-Will JR and the Ewing’s be a Hit?”
THE GUARDIAN – “Johnny Depp rides into the unknown as Tonto in remake of The Lone Ranger” http://bit.ly/eQWxFt
How did I do it? By branding myself as an expert in my field, I became the go-to person for the media to seek out as the “gal in the know” when it comes to showbiz, media and celebrities. So, if you’re an expert in your field you should be branding yourself everyday too.
As an expert, this is what the media wants to know when they call you to comment on a specific subject: The Three Murphy’s Law For Commenting in the Media!
1 – What are the people in your industry doing specifically with regards to this topic.
2 – What’s trending in your field of expertise?
3- What do you think about it? Will it fly?
So, the next time you respond to a media query on HARO (http:HelpAReporterOut.com), or any other site that connects experts with the media, ask yourself these questions, prepare your answers and start talking.