Media lessons learned as Christine O’Donnell walks out on Piers Morgan’s show.
Was Christine O’Donnell really “being weird” when she flatly refused to answer questions put to her by CNN’s Piers Morgan, when he asked her specifically about some of the things she wrote in her new book “Troublemaker,” during an interview on “Piers Morgan Tonight?”
Although quite charming at times, O’Donnell admitted that she only wanted to talk about what she wanted to talk about from her book, including the Tea Party bringing back the second American Revolution – that she sniped at him saying, “You’re boarderlining on being a little bit rude.” At which point in the sparing, the former Delaware GOP Senate candidate walked off the interview while Morgan was still asking her questions.
What set O’Donnell off was actually pretty typical reporter faire from CNN to a political pundit and author. He wanted to know what her views are on gay marriage, along with her old news about “dabbling in witchcraft”. Both of which she addresses in her book and clearly she was not going to talk about in the interview.
As he played old videos of her on Bill Maher’s show, she scolded him, saying, “Don’t you think as a host, if I say this is what I want to talk about, that’s what we should address?”
To which he fired back “Not really. No.” Humiliated, she removed her microphone as one of her “people” put his back right up to the camera, blocking the shot.
So here’s the question… If you’re a celebrity, author, actor, entrepreneur, scientist, astronaut, political wannabe, whatever – and you get booked to do an interview on TV, radio or in print, do you get to call the shots? Do you get to only talk about only what you want to talk about in the interview?
If your response is YES! Then I beg you – as an experienced media coach and seasoned journalist, I’m telling you …don’t show up!
As a matter of fact, don’t even answer the email, or return the phone call.
Interviews are about the person that’s interviewing you! Period. It’s their bat, their ball, their yard, their show and everything else. It’s enemy territory for you, unless you’re a huge celebrity like a George Clooney, or Paul McCartney.
News programs are in the news business, not in the “selling your stuff” business.
So, if you’ve got a new release, or product, and you’re being interviewed by the media to gain attention to sell that product – your job is not to put your head in the lion’s mouth thinking you can create your own agenda. You can’t.
Your job is to prepare in advance like a “Samurai warrior packing heat”, even hiring a media coach – if need be, to help you answer questions that a savvy interviewer will ask. Which is something the usually entertaining Ms. O’Donnell failed to do. Making her today’s Blue Plate Special of “Media Mincemeat Pie.”
Although, Morgan did go on to extend an invitation to her, after she was gone, to return so they might discuss exactly what happened.
Like that’s ever going to happen.
SEE A PORTION OF THE INTERVIEW HERE: http://www.youtube.com/watch?v=hOYhkXrRAdc
I would also like to tell you, one of the biggest complaints I hear when people go on TV, or radio to sell their products is, “How come I didn’t sell a lot of books, CD’s or tickets?”
The answer is, that’s not the goal of doing media. Doing media is to create a buzz and get the word out about you, so people can decide if that like you, and if they’ll spend their money with you. Media interviews are basically PR (advertising) you don’t have to pay for. It’s FREE. So use it wisely.
Gayl Murphy is a Media Entrepreneur. As an award-winning Hollywood correspondent, her celebrity interviews, news features and Hollywood commentary, have over the years put her on TV, radio, print and online worldwide, including ABC News, BBC News, BBC5Live, SKY News and E! among many others.
As a Media Expert, Gayl is “The Celebritizer!” A respected media coach, presentational coach, speaker and author of “Interview Tactics! How To Survive the Media Without Getting Clobbered! The Insider’s Guide To Giving A Killer Interview!”
Gayl media coaches entrepreneurs, authors, experts, executives, companies, showbiz pros, corporations and businesses.
And, please contact me directly about one-on-one, or group media coaching.
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