NAVIGATING THE MEDIA! THE MIX
BETWEEN BUSINESS, ART & THE MEDIA:

Money Making Strategies For
Entertainment Industry Professionals
& Creative Entrepreneurs

When the going gets tough … the tough use the media! And, so should you!

GAYL MURPHY & PAULA ABDUL When the going gets tough, the tough use the media. Successful entrepreneurs use a combination of media expertise and business-savvy when stepping into the “spotlight” to tell the world about who they are, what they do, and what’s next. Artists and creative types don't necessarily see themselves as entrepreneurs, because sometimes it's hard to know exactly how and where art, business and the media come together. But, they do – and when done effectively, the result is a killer combo you can take all the way to the bank! Creative professionals and entertainment pros: actors, filmmakers, musicians, writers, artists, directors, lifestyle entrepreneurs, coaches, producers, etc. all want to make a great living doing what they love, and the first step to making your business grow and prosper is understanding that it's a BUSINESS FIRST, and that you are an ENTREPRENEUR! And, in these changing times the necessity to be seen and heard above the crowd is far more urgent than ever before! As ENTREPRENEURS and SHOWBIZ-PROS you want bookings and sales! What you need are the same cost-effective, targeted media tactics and interview techniques that every successful entrepreneur has, in order to compete (and win) in a competitive marketplace! Some of the most valuable business and marketing skills for the entertainment industry are navigating the media; getting past the gatekeepers, creating outstanding soundbites, along with pitches that "stick" and "getting the word out" about who you are, what you do…and what's next? Anytime, any place, anywhere.

What you’ll learn at Navigating The Media Seminar…

• How to “tell it to sell it” on TV, radio, print, and online and what each media wants from you.

• The 4 QUESTIONS you will always be asked when you meet the media, or any gatekeeper.

• Creating powerful SOUNDBITES and PITCHES – why they're crucial when the clock is ticking.

• Translating your story into the LANGUAGE OF THE MEDIA to "moves forward" on it's own.

• Knowing in advance WHAT THE MEDIA NEEDS so you can give it to them.

• BRANDING YOURSELF each and every time you walk out the door, or go online.

• How to PITCH to the media, or any DECISION MAKER with confidence.

• Why listening is as important as speaking – and WHAT YOU SHOULD TO LISTEN FOR.

• Keeping your media message succinct, on topic, and focused.

** PLUS: SIT IN THE MEDIA HOT-SEAT **
Bring your pitches and soundbites, and get ready for your close-up!

REGISTER YOURSELF + A FRIEND and receive the “Interview Tactics!” eBook FREE! ($20 VALUE)

WHAT ARE PREVIOUS ATTENDEES ARE SAYING?

“Anyone who heads into a media interview without consulting Gayl Murphy first is crazy! She is an expert at preparing you and your business to face them confidently, with a side benefit of honing skills vital in your everyday business interactions. I can’t recommend her enough!” — Susan Hamersky, California Concierge

“One of the best decisions I ever made was signing up and attending Gayl Murphy's fast moving and informative seminar on how to ‘tell it and sell it’, which provided me with invaluable tips and critiques that are priceless. I give Gayl's seminars a ‘thumbs up’ for anyone who is serious about promoting their business in the media.” — Rose Colombo, Author

“Wow Gayl! Your seminars are incredibly informative. Your information is universal and it relates to EVERYONE! It’s direct, gets to the point and can be applied immediately. It works! What a great experience. — Lynn Marks, Assoc. Producer of “DIVORCE, The Musical”

“I've taken workshops on how to pitch to the media before, but none comes close to what Gayl Murphy teaches. Every moment was filled with ‘I've got to write that down’ information, and what she coaxed out of us was nothing short of miraculous. — Kara Oh, WomenSharingSolutions.com

“Your seminar, approach and honesty is a breath of fresh air! You do not berate, gloss over, coddle or schmooze anyone coming in for your opinion or direction. Your direct, frank style tempered with humor and tidbits of life is great! — Cynthia Orsini-Dahl – Art Agent

“Gayl, it was such a treat to be at your seminar. Your teaching methods are not only informative, easy to assimilate and quick to implement, but you are funny as heck! — Susan Kennington, Actress, Marketing/PR

"I was captivated by Gayl’s amazing talent and message." — Ernie Weckbach, Los Angeles Book Publicists

DATE / TIME / LOCATION OF EVENT:

MEET YOUR MEDIA EXPERT:
GAYL MURPHY

GAYL MURPHY & JIMMY PAGE, GUITARIST FOR LED ZEPPELIN Gayl Murphy is a veteran Hollywood Correspondent (ABC News, E!, BBC News, SKY News), Media and Presentational Coach, Speaker and the Author of "Interview Tactics: How to Survive the Media without Getting Clobbered! The Insider's Guide to Giving a Killer Interview." Gayl celebritizes CEO's, showbiz pros, experts, authors and entrepreneurs, giving them many of the same media-savvy interview tactics and Murphy’s Law’s that some of the most successful celebrities in business and entertainment use to celebritize their brands, on and off the Red Carpet. Her clients have included: The Walt Disney Co., Sony Pictures, Parsons Engineering, AutoNation, Warner Brothers Records, Geffen Records, NBC Television and The XPrize Foundation. As a correspondent, she has personally interviewed over 14,000 celebrities and newsmakers.   Gayl will moderate the Media Panel at the Showbiz Expo on April 24th at 11a. The Showbiz Expo, LA Convention Center in LA, April 24-25th. BOOK SIGNING EVENTS [L.A.] Gayl will sign books at The T-Salon in L.A. on May 1st from 1:00 P.M. to 3:00 P.M. at 7111 Melrose Ave, Los Angeles, CA 90046. DIRECTIONS [N.Y.] May 8th from 5:00 P.M. to 7:00 P.M. at The T-Salon in Chelsea, 459 E. 15th St., New York, New York 10001. DIRECTIONS A portion of the book sales benefiting GINA for Missing Persons FOUNDation.

SEE GAYL IN VIDEO @ YOUTUBE.COM
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