Tag Archives: bbc.com

9 Killer Interview Tactics for Pitching YOU and Your Business!

Does this describe you? You’re an expert, author, speaker, CEO, showbiz pro, creative-entrepreneur, speaker – who charges a fee for providing a product, service, content or consultation in a particular industry or field? Someone with a good deal of firsthand knowledge, experience, training, or experience in a particular field or activity? If it is, then you need to get the word out! By using media, you get to tell the world who you are, what…

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Media/Press/Interview Gems From Drew Barrymore & Catherine Zeta-Jones

“People want to see you…so just be real.” Here are a few of the media gems and on-the-job insights Catherine Zeta-Jones and Drew Barrymore have shared with me in interviews over the years about how they’ve survived the media without getting clobbered. It’s so right on that I included them in my book “Interview Tactics!”  In this highly competitive media-morphing landscape, getting heard above the roar of the crowd can be daunting. But, I can tell…

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What Sells in the Media is YOU!

“The difference between the almost right word and the right word is the difference between the lightening bug and the lightening.” ~ Mark Twain Too true, especially when it’s you choosing the words that best describe you and your business. If you’re not specific, you’re just not on the radar. In this over-saturated media world, with it’s hundreds of ways of saying, “Can you hear me now?” – we live and die by what we say.…

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Your Media Soundbites Are Mini-Movies!

“A soundbite is a brief and outstanding mini-version of who you are and what you’re selling.” ~ (Gayl) Murphy’s Law! Having interviewed over 15,000 Hollywood celebrities and newsmakers my broadcasting career, I can spot a great story and a killer soundbite 10 miles away. For me, it’s like hearing a much-loved song on the radio that I haven’t heard in years. A killer soundbite just speaks to me, probably because it allows me to tell a…

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The 7 Media Secrets To Your Business Card Success

How to “tell it to sell it” in 3 1/2’’ x 2’’ As a media and presentational coach, I’m often hired to coach entertainment industry professionals and creative entrepreneurs on the art of successful networking. These are the same people who would rather be caught face down on the Red Carpet than have to network in a room full of corporate strangers. One such vital piece of networking equipment we always talk about is the tried…

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Carson Daly Looks To Chef Gordon Ramsey As His Role Model For “The Voice”.

Carson Daly discovered that finding his role model for “The Voice” was as easy as watching TV! Carson Daly tells The Hollywood Reporter that when the offer came to host NBC’s new primetime show “The Voice” he knew he had to sharpen his media skill-set. Up his game. Hosting this show, even though it’s about music – something he knows a lot about – he knew he’d have to take a different approach than anything he’d…

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I Want Kim Kardashian’s PR!

Getting media hits isn’t exclusive to Hollywood’s rich and famous. I’m not going to lie, “The Kim Kardashian Media Machine” has done an astronomical job of getting the word out to every media outlet on planet earth about their Kim; where she is, what’s she up to and what’s next. As an entrepreneur growing my own business, I can’t help feeling a bit envious of the incredible job they’ve done – and asking myself, how…

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