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Tag Archives: guardian newspaper

9 Killer Interview Tactics for Pitching YOU and Your Business!

Does this describe you? You’re an expert, author, speaker, CEO, showbiz pro, creative-entrepreneur, speaker – who charges a fee for providing a product, service, content or consultation in a particular industry or field? Someone with a good deal of firsthand knowledge, experience, training, or experience in a particular field or activity? If it is, then you need to get the word out! By using media, you get to tell the world who you are, what…

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What Other People Think Of You Is None Of Your Business

I hope I’m this rockin’ at 90! My friend Terry Rindal sent this to me. I love it and want you to see it. Typically, I use this space to share some the best and most successful interview tactics and media strategies I know – to give you a leg up, so you can survive the media without getting clobbered.  But, then this email arrived along with this message… “This is something we should all…

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Media/Press/Interview Gems From Drew Barrymore & Catherine Zeta-Jones

“People want to see you…so just be real.” Here are a few of the media gems and on-the-job insights Catherine Zeta-Jones and Drew Barrymore have shared with me in interviews over the years about how they’ve survived the media without getting clobbered. It’s so right on that I included them in my book “Interview Tactics!”  In this highly competitive media-morphing landscape, getting heard above the roar of the crowd can be daunting. But, I can tell…

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What Sells in the Media is YOU!

“The difference between the almost right word and the right word is the difference between the lightening bug and the lightening.” ~ Mark Twain Too true, especially when it’s you choosing the words that best describe you and your business. If you’re not specific, you’re just not on the radar. In this over-saturated media world, with it’s hundreds of ways of saying, “Can you hear me now?” – we live and die by what we say.…

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The 7 Media Secrets To Your Business Card Success

How to “tell it to sell it” in 3 1/2’’ x 2’’ As a media and presentational coach, I’m often hired to coach entertainment industry professionals and creative entrepreneurs on the art of successful networking. These are the same people who would rather be caught face down on the Red Carpet than have to network in a room full of corporate strangers. One such vital piece of networking equipment we always talk about is the tried…

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I Want Kim Kardashian’s PR!

Getting media hits isn’t exclusive to Hollywood’s rich and famous. I’m not going to lie, “The Kim Kardashian Media Machine” has done an astronomical job of getting the word out to every media outlet on planet earth about their Kim; where she is, what’s she up to and what’s next. As an entrepreneur growing my own business, I can’t help feeling a bit envious of the incredible job they’ve done – and asking myself, how…

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