Does this describe you? You’re an expert, author, speaker, CEO, showbiz pro, creative-entrepreneur, speaker – who charges a fee for providing a product, service, content or consultation in a particular industry or field? Someone with a good deal of firsthand knowledge, experience, training, or experience in a particular field or activity? If it is, then [...]
The difference between the almost right word and the right word is the difference between the lightening bug and the lightening. - Mark Twain Too true, especially when it’s you choosing the words that best describe you and your business. If you’re not specific, you’re just not on the radar. In this over-saturated media world, with [...]
“A soundbite is a brief and outstanding mini-version of who you are and what you’re selling." – (Gayl) Murphy’s Law… Having interviewed over 15,000 Hollywood celebrities and newsmakers my broadcasting career, I can spot a great story and a killer soundbite 10 miles away. For me, it's like hearing a much-loved song on the radio [...]