Banner

Tag Archives: small business

The Media Has Changed And Will Never Change Back!

A One on One Interview with Gayl Murphy, The Celebritizer…  “To be Celebritized is to be remembered, talked about and thought of as one of the best in your field.  As “The Celebritizer” I teach businesses how to “tell it to sell it” in the media, in person, or using any other technology that moves your message forward.” What is your book about? “Interview Tactics! How to Survive the Media Without Getting Clobbered; The Insider’s Guide…

Read more

8 Pitching Tips To Help A Reporter Out

Recently I was asked about the best ways to pitch “Help A Reporter Out”, otherwise known as HARO. My first thought was, you’ve got to have a relevant and timely pitch BEFORE you can “wow” the media, or any gatekeeper, to get them fired up about who you are and what you’re selling These are my 8 killer Interview Tactics! for pitching the media, or any gate keeper, as you gear up to tell the world about…

Read more

What Sells in the Media is YOU!

“The difference between the almost right word and the right word is the difference between the lightening bug and the lightening.” ~ Mark Twain Too true, especially when it’s you choosing the words that best describe you and your business. If you’re not specific, you’re just not on the radar. In this over-saturated media world, with it’s hundreds of ways of saying, “Can you hear me now?” – we live and die by what we say.…

Read more

Your Media Soundbites Are Mini-Movies!

“A soundbite is a brief and outstanding mini-version of who you are and what you’re selling.” ~ (Gayl) Murphy’s Law! Having interviewed over 15,000 Hollywood celebrities and newsmakers my broadcasting career, I can spot a great story and a killer soundbite 10 miles away. For me, it’s like hearing a much-loved song on the radio that I haven’t heard in years. A killer soundbite just speaks to me, probably because it allows me to tell a…

Read more

The 7 Media Secrets To Your Business Card Success

How to “tell it to sell it” in 3 1/2’’ x 2’’ As a media and presentational coach, I’m often hired to coach entertainment industry professionals and creative entrepreneurs on the art of successful networking. These are the same people who would rather be caught face down on the Red Carpet than have to network in a room full of corporate strangers. One such vital piece of networking equipment we always talk about is the tried…

Read more