Dear Chris Brown,
What happened to you on Good Morning America? Your new CD dropped and you were promoting it for the first time on morning television – with your legal troubles now two years behind you. So tell me, what happened that you got detoured on the “road to telling your fans and the world” about it?
Your people booked you on GMA not only talk about F.A.M. E., but also to perform the single. It just doesn’t get any better than that for an artist, Chris. Although, you did seem a tiny bit in-your-head during the performance, I figured that was because you’ve been laying low for awhile or you’re a little nervous about the album – both are understandable.
CHRIS BROWN ON GMA: http://tinyurl.com/6ydgwl3
You started the interview great! You answered Robin’s question and deflected the next two because she was just rephrasing the first. You did well, but her rephrasing should have been a signal to you that she would be standing strong on that line questioning. She did and went right for you – as sweet as she is.
Hindsight is 20/20, so I’m not even going to go there. What’s done is done. There’s always Charlie Sheen and Lindsay Lohan. Here is my heartfelt advise to you Chris…
MURPHY’S LAW: When a reporter has an agenda and won’t stop, you stop. Don’t engage them. Take a breath (if you can) and understand it’s not about you and you can’t win. It’s their microphone, their camera and their show. Don’t argue and don’t get upset. And, don’t trash your dressing room either!
As genuinely CALM as you can say, “That was two years ago, we’ve moved on. My new album F.A.M.E. released today and I’m really excited about having my fans hear it….” And, then you move into describing the single; what it’s about, who you worked with (names) and what’s next? No matter what happens, be humble – these guys are helping sell your CD, so keep your cool at all cost.
I know there were some agreements made beforehand, but it didn’t turn out that way. It happens all the time. When you’re doing press and media you must be prepared for anything at anytime. Period!
As a media coach, when I prepare my clients to meet the press, we run through every conceivable scenario we can think of. We make a list of those questions we never want to be asked…and we answer them.
MURPHY’S LAW: Hire a media coach and listen to him or her! Or, don’t do media, really. You can’t be dogged by this story for years to come. It’s too much for you and it will hurt your career if you’re not properly and fully suited-up for the onslaught.
MURPHY’S LAW: Your media coach is there to help you, teach you and empower you. A great media coach has “been there, done that” – worked both sides of the microphone and knows how to navigate this often times dangerous “Media Jungle”.
MURPHY’S LAW: The biggest single mistake people make when they do media interviews is that they think it’s about them. It’s not. It’s first and foremost about the people you’re talking to and their outlet, and then it’s about the story – even though it’s your story.